- Our Mission -


SWIMS fosters a positive, inclusive and nurturing culture. Our relationships are built on trust and mutual respect, honoring authenticity, integrity, teamwork and a collective pride in our heritage. We create high-quality, long-lasting products designed to be worn for years.

True to our mission of reinventing classics, we create “Smart Solutions” which are smart, elegant, weather-friendly and infused with utility. Our pieces are designed to travel throughout daily journeys, from morning commutes to evenings out and everything in between.

We carefully select our partners, consider them a part of our extended family, and work to create and maintain a united spirit of innovation.

We take social and environmental factors into consideration whenever we make supplier decisions, and insist our partners meet the highest ethical and legal standards in their businesses.